AfterNews
Humanity & Inclusion / Handicap International — Strike
About this project
Every day, the news brings a new crisis. And every day, the world moves on to the next one. AfterNews was built around a single uncomfortable truth: the people caught in these disasters don't have that luxury. The film marks Humanity & Inclusion's 40th anniversary and was conceived by Strike (Paris) on a pro bono basis. Directed by Olivier Staub in collaboration with Jerome Gonfond, the same duo behind the award-winning 37 Days, the film follows characters navigating the wreckage of crises the world has already stopped watching. Technically, AfterNews broke new ground. Shot entirely using real-time 3D LED wall technology, it became the first communication operation of its kind in France for an NGO. Rather than building or travelling to locations, the production team at Dust Films used the LED wall to create environments in 3D and harness its direct light to naturally integrate the actors, blurring the line between set and screen. The campaign ran across TV, cinema, press, and digital platforms in eight countries across Europe and North America.
Director's Statement
My relationship with Humanity & Inclusion goes back years. Working with them again, and with Jerome, felt less like a job and more like a responsibility I was glad to carry. The film needed to hold its breath. The concept demanded a slow, sustained emotional build, letting audiences find the characters before understanding the weight of what they were carrying. The danger was always tipping too early, explaining too much. We trusted the images. Shooting entirely on an LED wall was a constraint that became a creative engine. We couldn't rely on real environments to do the work, every frame had to be intentional. The technology is often used for spectacle. Here we used it for intimacy. The film was made possible by a remarkable group of people who gave their time and talent generously across multiple continents. I'm grateful to all of them. This one mattered
Press Release
After the news: Humanity & Inclusion unveils its new institutional campaign This August, Humanity & Inclusion launched its new public-facing institutional campaign. The campaign, which comes after the NGO marked its 40th anniversary, invites people to reflect on the frenzied news cycle and what it means to make a long-term commitment. A multi-media campaign in Europe and North America, it also breaks new ground technologically as the first communication operation in France to use real-time 3D technology. Humanity & Inclusion's latest campaign reminds us that there is more to disasters than meets the eye. A long-term response is required to help people return to as normal a life as possible, build their resilience, and foster integrated and sustainable development. From the Khmer Rouge in Cambodia to the Rwandan genocide, from the tsunami in Southeast Asia to the earthquake in Haiti and the war in Syria, for over 40 years the NGO has worked alongside people with disabilities and vulnerable populations to meet their basic needs, improve their living conditions and promote respect for their dignity and fundamental rights. According to Sylvain Ogier, Director of Communication at Humanity & Inclusion: "We wanted the campaign to get people thinking. It highlights the contrast between the overexposure of a crisis for a given period and the often-forgotten long-term response that follows." For the past five years, the Strike agency has provided HI with invaluable advice and support. The campaign was produced on a pro bono basis by Strike, and the film was directed by Olivier Staub. The Canadian director and Humanity & Inclusion had already collaborated on the NGO's previous institutional campaign, Be a Lifeline. Jérôme Gonfond, chairman of Strike: "Every day, rolling-news channels report fresh disasters, which are increasingly interlinked. Unfortunately, these crises do not go away when the news cycle moves on. This campaign aims to shed light on Humanity & Inclusion's role, which is to stay behind and assist victims over the long term." AfterNews is also technologically ground-breaking. Produced using real-time 3D technology developed for the videogame and film industries, it is the first communication operation of its kind in France for an NGO. The DUST teams produced and shot the film entirely in virtual production using an LED wall. The technical side, including pre-production for the 3D sets, special effects and post-production, was handled by Digital District. Victor Simonnet, producer at Dust Films: "We naturally opted for virtual production on an LED wall because we could use this technology to create the locations we wanted in 3D without having to travel, and also to borrow the direct light produced by the screen to naturally integrate the actors and actual sets, without having to do everything in post-production." The After the news campaign was distributed across TV, cinema, press inserts, posters, and digital and social media from August 2023 in all Humanity & Inclusion network countries: Germany, Belgium, Canada, the United States, France, Luxembourg, the United Kingdom and Switzerland.
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AfterNews
Humanity & Inclusion / Handicap International — Strike
2023
About this project
Every day, the news brings a new crisis. And every day, the world moves on to the next one. AfterNews was built around a single uncomfortable truth: the people caught in these disasters don't have that luxury. The film marks Humanity & Inclusion's 40th anniversary and was conceived by Strike (Paris) on a pro bono basis. Directed by Olivier Staub in collaboration with Jerome Gonfond, the same duo behind the award-winning 37 Days, the film follows characters navigating the wreckage of crises the world has already stopped watching. Technically, AfterNews broke new ground. Shot entirely using real-time 3D LED wall technology, it became the first communication operation of its kind in France for an NGO. Rather than building or travelling to locations, the production team at Dust Films used the LED wall to create environments in 3D and harness its direct light to naturally integrate the actors, blurring the line between set and screen. The campaign ran across TV, cinema, press, and digital platforms in eight countries across Europe and North America.
Director's Statement
My relationship with Humanity & Inclusion goes back years. Working with them again, and with Jerome, felt less like a job and more like a responsibility I was glad to carry. The film needed to hold its breath. The concept demanded a slow, sustained emotional build, letting audiences find the characters before understanding the weight of what they were carrying. The danger was always tipping too early, explaining too much. We trusted the images. Shooting entirely on an LED wall was a constraint that became a creative engine. We couldn't rely on real environments to do the work, every frame had to be intentional. The technology is often used for spectacle. Here we used it for intimacy. The film was made possible by a remarkable group of people who gave their time and talent generously across multiple continents. I'm grateful to all of them. This one mattered
Press Release
After the news: Humanity & Inclusion unveils its new institutional campaign This August, Humanity & Inclusion launched its new public-facing institutional campaign. The campaign, which comes after the NGO marked its 40th anniversary, invites people to reflect on the frenzied news cycle and what it means to make a long-term commitment. A multi-media campaign in Europe and North America, it also breaks new ground technologically as the first communication operation in France to use real-time 3D technology. Humanity & Inclusion's latest campaign reminds us that there is more to disasters than meets the eye. A long-term response is required to help people return to as normal a life as possible, build their resilience, and foster integrated and sustainable development. From the Khmer Rouge in Cambodia to the Rwandan genocide, from the tsunami in Southeast Asia to the earthquake in Haiti and the war in Syria, for over 40 years the NGO has worked alongside people with disabilities and vulnerable populations to meet their basic needs, improve their living conditions and promote respect for their dignity and fundamental rights. According to Sylvain Ogier, Director of Communication at Humanity & Inclusion: "We wanted the campaign to get people thinking. It highlights the contrast between the overexposure of a crisis for a given period and the often-forgotten long-term response that follows." For the past five years, the Strike agency has provided HI with invaluable advice and support. The campaign was produced on a pro bono basis by Strike, and the film was directed by Olivier Staub. The Canadian director and Humanity & Inclusion had already collaborated on the NGO's previous institutional campaign, Be a Lifeline. Jérôme Gonfond, chairman of Strike: "Every day, rolling-news channels report fresh disasters, which are increasingly interlinked. Unfortunately, these crises do not go away when the news cycle moves on. This campaign aims to shed light on Humanity & Inclusion's role, which is to stay behind and assist victims over the long term." AfterNews is also technologically ground-breaking. Produced using real-time 3D technology developed for the videogame and film industries, it is the first communication operation of its kind in France for an NGO. The DUST teams produced and shot the film entirely in virtual production using an LED wall. The technical side, including pre-production for the 3D sets, special effects and post-production, was handled by Digital District. Victor Simonnet, producer at Dust Films: "We naturally opted for virtual production on an LED wall because we could use this technology to create the locations we wanted in 3D without having to travel, and also to borrow the direct light produced by the screen to naturally integrate the actors and actual sets, without having to do everything in post-production." The After the news campaign was distributed across TV, cinema, press inserts, posters, and digital and social media from August 2023 in all Humanity & Inclusion network countries: Germany, Belgium, Canada, the United States, France, Luxembourg, the United Kingdom and Switzerland.
Credits
Director — Olivier Staub
Deputy Managing Director — Sylvain Ogier (Humanity & Inclusion / Handicap International)
Communications Officer — Elsa Esteves (Humanity & Inclusion / Handicap International)
Special Operations Coordinator — Yasmine Silem (Humanity & Inclusion / Handicap International)
Communications Officer — Alice Perrin (Humanity & Inclusion / Handicap International)
Chief Creative Officer — Jerome Gonfond (Strike)
Chief Strategy Officer — Pierre Bellefleur (Strike)
Creative Director — Remi Lascault (Strike)
Art Director — Alba Menéndez (Strike)
Copywriter — Jeanne Perrone (Strike)
Agency Producer — Mélina Audoux (Strike)
Director of Photography — Camille Salvan
First Assistant Director — Clothilde Metral
Executive Producer — Victor Simonnet (Dust Films)
Casting — Sophie Martin
Costume Designer — France Hofnung
Hair & Makeup — Victor Rossi
Set Designer — Olivier Guyader
Set Art Director — Jean Luc Soumah
Color Grading Artist — Aline Sinquin
CGI Supervisor — Nicolas Rigaud (Digital District)
Digital Assets — (Digital District)
Senior Editor — Monica Remba (School Editing)
Post Producer — Yumi Suyama (School Editing)
VFX & Compositing — (Digital District)
Original Composition — (Circonflex)
Sound Design & Mix — (Kouz)
Awards
Shark Awards — Bronze (Best Advertising, 2023)
Shark Awards — Silver (Best storytelling Direction, 2023)
Epica Awards — Shortlist (FIlm Craft, 2023)
Kyiv awards — Bronze (Film Craft, 2024)
The One Show awards — Finalist (Film Craft, 2024)
NYF awards — Finalist (Best storytelling Direction, 2024)
CLIO awards — Bronze ( Best storytelling Direction, 2024)
Gerety Awards — Shortlist (FIlm Craft, 2023)
Act Responsible Awards — Golden Palm (, 2023)
Press
LBB Online: https://www.lbbonline.com/news/humanity-and-inclusions-powerful-film-is-a-tribute-to-compassion-and-awareness
CBNEWS: https://www.cbnews.fr/marques/image-breaking-news-nouvelle-campagne-handicap-international-78346
The Stable: https://www.thestable.com.au/les-enfants-olivier-staub-jerome-gonford-needs-dont-end-when-the-news-stops/
Packshot: https://www.packshotmag.com/films/handicap-international-after-the-news/
Strategies: https://www.strategies.fr/creations/campagnes/LQ2233729C/strike-pour-handicap-international-after-news-aout-2023.html
BestAdsOnTV: https://www.bestadsontv.com/ad/152015/Handicap-International-Humanity-Inclusion-AfterNews
Update: https://www.updateordie.com/2023/08/31/os-problemas-nao-terminam-quando-as-noticias-param/
The Inspiration: https://www.theinspiration.com/2023/08/humanity-inclusion-afternews-by-strike-paris/
Culture Pub: http://www.culturepub.fr/videos/after-the-news/
Shots: https://shots.net/news/view/olivier-staubs-afternews-blues
La Reclame: https://lareclame.fr/strike-handicapinternational-afterthenews-285532
Jai Un Pote Dans La Pub: https://jai-un-pote-dans-la.com/handicap-international-nous-rappelle-quil-faut-sengager/
Ad Forum: https://www.adforum.com/top5/directors/107
Ads Of The World: https://www.adsoftheworld.com/campaigns/after-the-news
Campaign Brief: https://campaignbrief.com/director-olivier-staub-pushes-the-boundaries-of-visual-storytelling-to-change-the-plight-of-the-worlds-most-vulnerable-in-new-film/
CreaPills: https://creapills.com/film-actions-handicap-international-20230907
Grenier: https://www.grenier.qc.ca/actualites/36895/olivier-staub-et-jerome-gonfond-creent-un-recit-epique-pour-humanity-inclusion
Ours: https://www.ourscom.fr/actualites/marques/handicap-international-manie-lironie-pour-sensibiliser/
Advert: https://www.advert.ge/commercials/search/olivier%20staub
Luerzers Archive: https://www.luerzersarchive.com/work/?search=humanity