About this project

In this execution of Cogeco's EPICO campaign, directed by Olivier Staub for Havas Montréal, EPICO's personalized recommendations are pushed to their most extreme, cinematic conclusion: content so precisely tailored to you that it starts to look and feel like a deepfake of yourself.

Director's Statement

"For EPICO, the idea was always to take something familiar and push it into a super cinematic space, open a door into something bigger, more visual, metaphorical." staubfilms "Taking a simple technical feature and expressing it through a striking, cinematic image that people instantly understand and remember." staubfilms "For me, advertising is at its best when it creates images people haven't seen before. EPICO gave us the opportunity to build those worlds—playful, ambitious, visually driven films where technology becomes spectacle and everyday moments become something epic."

Credits

Director — Olivier Staub

Director of Photography — Jonathan Decoste

Executive Producer — Céline Cellier (Les Enfants)

Chief Creative Officer — Carle Coppens (Havas Montréal)

Copywriter — Olivier Goulet-Lafond (Havas Montréal)

Art Director — Félix-Antoine Brunet (Havas Montréal)

Editor — Yvann Thibaudeau

VFX & Compositing — (Mathematic)

Colorist — Charles-Etienne Pascal (Shed)

Sound Design & Mix — (Circonflex)

Awards

IDEA Awards — Bronze (Best Use of Video Platform, 2022)

Press

Grenier aux nouvelles — EPICO débarque chez vous avec Havas, directed by Olivier Staub: https://www.grenier.qc.ca/actualites/23085/epico-debarque-chez-vous-avec-havas

Strategy — Cogeco goes 'epic' to shake up connected TV, directed by Olivier Staub: https://strategyonline.ca/2021/04/16/cogeco-goes-epic-to-shake-up-connected-tv/

Media in Canada — Behind Cogeco's epic Epico campaign, directed by Olivier Staub: https://mediaincanada.com/2021/04/23/behind-cogecos-epic-epico-campaign/