Can I Have More
Ajinomoto — Dentsu
About this project
Can I Have More, directed by Olivier Staub, was the first-ever global campaign for the Ajinomoto Group — a Japanese food science giant virtually unknown in Europe and North America. The film was built around the concept of bringing more to the table: a fast-paced, sensorial journey across countries, textures, gestures and human moments, connecting food, science, agriculture, health and human performance. Launched at the World Umami Forum in New York and broadcast across Japan, Asia, Europe, and North and South America.
Director's Statement
Can I Have More was built around a simple idea: bringing more to the table. I wanted to create a cinematic journey through the many worlds connected to the brand: food, science, agriculture, health and human performance. The challenge was to make a global corporate message feel alive and sensorial, with a sense of joy running through the film, like life itself: full, generous and constantly in motion. The film moves across countries, textures, gestures and human moments, showing Ajinomoto as a brand present in many facets of life.
Credits
Details
Press
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Can I Have More
Ajinomoto — Dentsu
2018
About this project
Can I Have More, directed by Olivier Staub, was the first-ever global campaign for the Ajinomoto Group — a Japanese food science giant virtually unknown in Europe and North America. The film was built around the concept of bringing more to the table: a fast-paced, sensorial journey across countries, textures, gestures and human moments, connecting food, science, agriculture, health and human performance. Launched at the World Umami Forum in New York and broadcast across Japan, Asia, Europe, and North and South America.
Director's Statement
Can I Have More was built around a simple idea: bringing more to the table. I wanted to create a cinematic journey through the many worlds connected to the brand: food, science, agriculture, health and human performance. The challenge was to make a global corporate message feel alive and sensorial, with a sense of joy running through the film, like life itself: full, generous and constantly in motion. The film moves across countries, textures, gestures and human moments, showing Ajinomoto as a brand present in many facets of life.
Credits
Director — Olivier Staub
Director of Photography — Prince Teerachai
Executive Producer — Ariane de Repentigny Rondeau (Morrisson Films)
Producer — Vlad Doclin
Chief Creative Officer — Sébastien Rivest (Dentsu)
Creative Director — Michael Aronson (Dentsu)
Creative Director — Julien Thiry (Dentsu)
Agency Producer — Vanessa Gervais (Dentsu)
Account Manager — Thibault Etheart (Dentsu)
Chief Executive Officer — Stephen Kiely (Dentsu)
Editor — Marka Rankovic (Married To Giants)
Online Editor — Greg Kauffman (Fly Studio)
Original Composition — Maxime Navert (LaMajeure)
Sound Design & Mix — Mathieu Morin (LaMajeure)
Local Servicing House — Louis Despatchi (Ta Prod)
Press
Le groupe Ajinomoto s'établit sur la scène mondiale — Le Grenier: https://www.grenier.qc.ca/nouvelles/17343/le-groupe-ajinomoto-setablit-sur-la-scene-mondiale-avec-dentsubos
Ajinomoto: Can I Have More — Ads of the World: https://www.adsoftheworld.com/campaigns/can-i-have-more